The online program helps shoppers chose the perfect book as a gift, and the article adds, is becoming quite popular for those just shopping for themselves. It also offers personalized book subscription programs.
“I still think it’s an opportunity. I’d like to give that a shot," Coady said in the article. "We might make it an umbrella Web site and work with independents."
According to the article, the site is currently adding more content and is looking for ideas for a site redesign.