North Cove Outfitters, located on Main Street in Old Saybrook, will close for good, The Day reports.
According to the article, the sporting goods store, which opened 24 years ago, plans to close up in six to ten weeks. A liquidation sale began on Saturday.
Between the economy, warmer weather and a slow Christmas season, the store faced some tough times.
"When people are in a crunch, they make decisions about their disposable income, and something like a kayak, which would be fun to have, is not necessarily what they would choose to spend their money on," store co-founder Ed Carney said in the article.
Norman Cavallaro, Carney's longtime friend and store co-owner, told The Day that "for the most part, 2011 was a Christmas that never was."
"You bring in goods based on what you've sold in the past and what you think you can sell, and then it's 60 degrees all month long and people are wearing shorts and sandals and they don't need winter coats and parkas and sweaters and all of that. That really was a very, very large part of that decision."