Madison's Sense Of Community, Appetite For Fine Things Draws New Store To Downtown

Lily Juliet and Lily Juliet, Too, at the corner of Wall Street and the Boston Post Road are scheduled to open Memorial Day weekend. Shoppers will find items, and stories, from all over the world at the fine goods and lifestyle store.


Joan Horton and Joel Levin have scoured the four corners of the earth looking for fine things to sell in their new store.

But when it came to picking a location for the store, they decided there is no place like Madison. They plan to open their new fine goods and lifestyle stores, called Lily Juliet and Lily Juliet, Too, on Memorial Day weekend, at 14 Wall Street, the corner of Wall Street and the Boston Post Road, and 20 Wall Street, right behind 14 Wall Street.

The retail space that has held enterprises as diverse as a real estate company and a bike shop is now home to colorful straw bags and hats, long flowing scarves, dresses, jewelry, and tableware. There is bright green bag designed to hold wet bikinis after a day at the beach.There is a covered serving dish on a pedestal with two bunny ears that serve as the handle on the cover. From adorable to sophisticated, the goods are intriguing, amusing, and available in a wide range of prices, from $10 on up.

Levin, who is a designer, said both he and Horton felt like Madison, which draws shoppers from all over Connecticut, was a natural location for the new store.

"We've been talking about opening a shop for years," he said. "We knew that shoppers in Madison have an appetite, a flair, that we don't always see in other towns. You have the bookstore here, you have a movie theater across the street, so it's a destination."

Madison's sense of community was an attraction as well, he said.

"Madison has a sense of community you don't always find in other towns as well," he said. Levin said Horton, from New York City, has rented a house in Madison, and he says he hopes someday to move here as well, from his current home in West Hartford.

Danielle Andrews, of Madison, works at the store as a sales assistant and was busy earlier this week working with other store employees to ready everything for the opening Memorial Day weekend.

She said the lifestyle store will stock products made by artisans all over the world, many of them made with sustainable and/or renewable materials. Products will including clothing, home accessories, gifts, and there will be a small section dedicated to products made for men.

Andrews said the selection of items available will change from time to time, to reflect what is available, and what seems most popular with Madison shoppers.

Levin said the store will also be a community of designers and a place to tell stories.

"Each designer has a story," he said. "Whether they are from Brooklyn, NY or Italy."

eileen banisch May 22, 2012 at 07:55 PM
Lily Juliet is a wonderful addition to our town. We're also looking forward to a new jewelry store, new framing shop and the former Sound Runner space being occupied on June 1! LOVE YOUR LOCAL!
Robert Bracer May 23, 2012 at 01:12 AM
sorry eileen but downtown Madison is slowly dying. expensive size 0, 2 and 4 clothes is unrealistic. a new jewlery store? really? empty stores, high rents and once RJ Julias is sold and goes out of business then what? maybe a Dunkin Donuts?
Diane A. May 23, 2012 at 11:20 AM
Madison slowly dying? We have one of the most vibrant downtowns on the shoreline. I read this comment and thought "who IS this guy?', then looked up his previous comments to Patch. I dare anyone to find ONE positive thing this curmudgeon has to say about ANYTHING: http://madison-ct.patch.com/users/robert-bracer/comments Let him complain...I'm headed downtown this weekend to enjoy our lovely shops and get a bite to eat!
Pem McNerney May 23, 2012 at 11:49 AM
I'm with you Diane. I'm not a size 4 (to say the least) and I can find plenty of things to buy in downtown Madison, much to the detriment of my bank account. It's true that business as a whole has taken a hit in this economy and there are businesses downtown struggling. All the more reason to be glad for this good news and for all the people working hard to make sure our downtown does not die a slow death. Fingers crossed that we get a buyer for RJJ who has the same kind of commitment to downtown that Arnold Gorlick does: http://patch.com/A-sBzd. Twenty more years? That's very good news. And kudos to intrepid business owners like Asiye Kaye, who is expanding her operation next to the movie theater, and to new members of our community like Joan and Joel. Welcome!
DYAN SALEMI June 15, 2012 at 11:41 AM
As a new resident ( 5 years ) to the most welcoming Town on the shoreline...Madison is the best small Town...It offers a wide variety of great shops, places for a quick bite, wonderful places to Dine, Two beautiful Inns....Safe environment to raise a family.. Local artisans, In all Towns business's succeed and some find another niche"..But this is so far from a dying Town..A Theater that is beyond charming, a stationer, new shops open along the connection between Stop & Shop and the Post Rd....drive a few miles and you have the shore or a walk in Chatfield Hollow....I will continue my Love Affair with Madison for many years....Oh! Madison Chamber Director Eileen Banisch is our secret weapon...no one supports and encourages local business more than she.....


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