Madison Going Bigtime For Fifty Shades of Grey Bestseller!

R.J. Julia Booksellers in Madison is having a Fifty Shades of Grey party Tuesday, to celebrate the paperback release of the steamy, sexy bestseller, and ABC Network News will be stopping by to film it!

Not familiar with the book? Here's a synopsis from our earlier story:

“Fifty Shades of Grey” is the first in a trilogy of erotic novels by British author E.L. James. They’re about a mysterious billionaire named Christian Grey who is very into bondage and S&M. With explicit sex scenes and a hero that is charismatic and powerful, women have been swooning and having a hard time putting it down. It’s been referred to as soft porn for the suburbs, and booksellers can’t keep it in stock.

Here is an email R. J. Julia sent out Monday afternoon:

"ABC Network News to film story about the wild popularity of Fifty Shades of Grey at RJ Julia Booksellers tomorrow (Tuesday) @ 1:30pm! Pick up a copy, enjoy a martini on us, and take part in the conversation surrounding this hot, new novel!   
As always, visit our Facebook page and our website for the most up-to-date events information.

Fifty Shades of Grey  
On sale tomorrow in paperback!
ABC Network News to film in store!
April 3rd @ 1:30pm    

As you may know, Fifty Shades of Grey has rocketed to the top of the New York Times e-book bestseller list. What's with all the fuss? It's about sex, sex, and more sex!  Tens of thousands of women adore this e-book, already earmarked for the big screen. And tomorrow, making its release in paperback, people across the country will be lining up at bookstores everywhere. Here at RJ Julia, we have almost 100 people with special orders for this sexy title, and we'll have extra copies on-hand for those of you just hearing about this in-demand book.  

With such demand, we got a call from ABC News to come here to shoot a piece on the popularity of the book. So, we decided to make it a party! You're invited to join in! Stop by at 1:30 p.m. to purchase your copy, and with your purchase, enjoy a complimentary martini. For those of you wishing to guard your privacy and interest in this book, please feel free to stop by after 4pm to pick up your copy.

And what did R. J. Julia owner Roxane Coady have to say about all of this in The Courant?:

"Oh my God, we have well over 100 copies reserved," said Roxanne Coady, who owns R. J. Julia Booksellers in Madison. "What I think is cool about the book is that it moves erotica to the mainstream, it legitimizes it," said Coady. "I can't think of a soft porn book that has caused so much commotion in the 22 years I've been here."

So has she read it?

"Of course, in the interest of my customers," she said smiling.