Everyone will be able to tell that Wall Street is a shopping district by simply looking at the six banners attached to light poles along Wall Street in the Downtown Village District.
The Planning and Zoning Commission approved installing six banners on town owned light poles, which will read “Shop the Wall.”
The idea is to promote the businesses on Wall Street.
The six banners contain the primary colors red and yellow and will be placed from Main Street to Bradley Corners Road; hardware to attach the banners to the light poles will match the poles, according to meeting minutes.
In addition, “Shop the Wall” will be linked to an advertising and marketing campaign. The Chamber of Commerce approved the banner concept.
Materials and installation will be funded by the Wall Street merchants.
Approval of this application will not mean any other merchants in town will automatically be able to hang banners; if others are interested in doing so, they, too, will have to appear before the Planning and Zoning Commission with applications for approval, meeting minutes state.
Local resident John Davis sought permission to comment, and he praised the concept, stating that people love flags, and this is the right direction in which the town should move, meeting minutes states.
The Planning and Zoning Commission approved the banners for a 12-month period.